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Announcing the 'Beta Service' of www.broasia.com

IMX, since its establishment in 2001, has been providing Korean drama, movie, and other content through various mediums such as the internet. Entertainment such as television drama series, music, and movies have been gaining great popularity over the past few years in countries such as Japan and China, and all across Asia to Africa, Egypt, and South America. What is being called "Hallyu" (Korean Wave) has expanded its origin to beyond Korea creating phenomena based on content created in countries all throughout Asia. The influences of this mass media hype have begun to spread through Hawai'i and has finally reached mainland America. The realities are, however, that languages barriers and the lack of a systematic process have made it difficult to satisfy the demands of residents in America.

IMX America, Inc. was established in February of 2006 to provide Asian entertainment content to satisfy this growing demand in America. As the first step, IMX America is launching www.broasia.com, where users can find Asian content and the latest entertainment news in English, along with shopping and community services.

www.broasia.com was originally set to launch in July of 2006, but due to various customer requests supporting the service, the website will be launched as a 'beta service' on May 22, 2006. Certain features of the website are still under development and will be launched as soon as they are ready.

We look forward to your support and hope to provide the best of services.



Thank you,

IMX America, Inc.